DP1 - Type Rules! Posters

Our first design project for the class is a group project to design a series of creative type posters which communicate twenty time-tested rules of type. The rules are posted on the class blog.


Ten students in the class will design two posters - one each for two rules - randomly selected by each student.

An eleventh student will volunteer to be the design director for the project. He or she will determine with (with class input) the project’s design morphology and poster requirements, as well as a a basic poster grid template to be used for each poster design, and a final cover design for the collection.

This project will include the following elements:
– A Creative Brief for the project
– Word (Mind Map) and image (Image Board) research to generate ideas
– At least three Concept Thumbnails of each poster
– Two Tight Roughs of each poster
– Final Designs for two Type Rules! posters

Each of these required elements, as well as process development, is to be posted to your blog under the post title: DP1 - Type Rules! Posters.


The first three elements are due Thursday, January 18th.

______________________________________________________________________

The Type Rules! poster design morphology has been decided as follows:

Size         11.125 x17.5 (11 1/8" x 17 1/2") vertical

Grid         Modular - .25 (1/4") margins, (40) 2.125 (2 1/8") modules

Colors      Up five colors
                 Must use at least two colors of the basic palette -
                 Adobe Gettysburg
                 Red -     C-29, M-93, Y-69; K 23
                 Dk Blue -    C-76, M-69, Y-52; K 48
                 Grey -    C-43, M-33, Y-34; K 01
                 Ivory -    C-08, M-03, Y-26
                 Lt Blue -    C-79, M-01, K 03

Fonts        Must use bot a sans serif and a serif font  
                 The sans serf font must be Myriad Pro
                 You may also use a script font as an accent

Images      Permitted - halftone or duotone only

Text          Required -
                 Assigned number & rule
                 Subhead: Type Rules!

Number    Required -
                 Font, size, location, triangle and cropping as dictated by front cover
                 Subhead: Type Rules

Bleed        Poster may bleed

Print         Final poster printed on Epson Inkjet printer in Digital Lab

______________________________________________________________________
The final poster designs printed on Epson are due, Tuesday, January 30th.